THE MIKE ARON SANTOS (M.A.S) EFFECT
MAS Effect's Vision
My N.A.I.L Framework
MAS Effect's Vision
Most roofers don’t lose jobs because of skill. They lose them because no one saw them.
You can be the best damn roofer in town—but if you’re invisible online, it doesn’t matter.
I built MAS Effect for the guys who don’t have time to post. For the crews grinding on rooftops while the competition wins jobs with a half-decent website and a f
Most roofers don’t lose jobs because of skill. They lose them because no one saw them.
You can be the best damn roofer in town—but if you’re invisible online, it doesn’t matter.
I built MAS Effect for the guys who don’t have time to post. For the crews grinding on rooftops while the competition wins jobs with a half-decent website and a few Instagram reels.
This isn’t about going viral.
It’s about making sure when a homeowner finally needs a roof—you’re the name they remember.
You’ve done the hard part: building a real business.
Now let’s make sure people actually see it.
Your Guy - Mike
My N.A.I.L Framework
MAS Effect's Vision
I’m not some agency in a glass office.
I’m one guy—boots on the ground, just like you.
I know what it feels like to build from scratch. No handouts. No shortcuts. Just grit, late nights, and figuring sh*t out.
That’s why when you work with me, you get me.
No middlemen. No watered-down service. I write the posts, build the strategy, and kee
I’m not some agency in a glass office.
I’m one guy—boots on the ground, just like you.
I know what it feels like to build from scratch. No handouts. No shortcuts. Just grit, late nights, and figuring sh*t out.
That’s why when you work with me, you get me.
No middlemen. No watered-down service. I write the posts, build the strategy, and keep your business showing up even when you’re too busy to think about social media.
I built this for real roofers—because I respect the grind.
And I want your online presence to match the quality of your work.
My N.A.I.L Framework
My N.A.I.L Framework
My N.A.I.L Framework
You don’t need more ads. You need a presence that earns trust before the phone ever rings.
My system is simple—but dangerous in the right hands:
- Nurture Trust — Stay in front of them before they’re ready.
- Avoid Dead Page Syndrome — Inactivity online = lost deals.
- Improve Perception — You only look as sharp as your feed shows.
- Leverage
You don’t need more ads. You need a presence that earns trust before the phone ever rings.
My system is simple—but dangerous in the right hands:
- Nurture Trust — Stay in front of them before they’re ready.
- Avoid Dead Page Syndrome — Inactivity online = lost deals.
- Improve Perception — You only look as sharp as your feed shows.
- Leverage Everything — Ads, SEO, referrals… all point to your socials.
This is the missing system most roofers don’t even realize they need.
Because trust doesn’t get built in the quote—it’s built in the scroll.